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Our PPC Strategy

1. Initial Company Visit - We must first qualify your company, and we'd expect you to do the same. Our initial visit can take place via our web conferencing portal or face-to-face. The purpose of this meeting is to discuss budgeting, expectations, build team chemistry and to determine necessary parameters to gaurantee success.

2. Comprehensive Client Analysis - We must first understand your business. After studying your company, we analyze your current website, review (or install) web analytics, perform analysis on your industry competitors, and offer consultative suggestions to maximize campaign success.

3. Campaign Research & Development - Here we determine what search terms are being used most frequently, develop our initial campaign architecture and site map, and prepare ad group copy for all campaigns.

4. Account Creation & Setup - This process may take as long as one month or 20 hours, depending on key variables including: reach, product/service quantities, and conversion tracking installation on the client's website.

5. Account Management - Continuous account improvement is necessary to keep you a step ahead of your competition. This step includes campaign performance review, keyword monitoring, pricing adjustments, and web analytics analyzation to ensure monthly performance improvement.

6. Comprehensive Monthly Reporting - These reports allow you to monitor your previous month's web activity including pageviews, visitors, content summaries, map detail providing where site visitors reached your website from and ad campaign, keyword ranking, and performance data.

Contact us today to schedule your free search engine marketing consultation and to determine if you qualify for a $100 sign up bonus.

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