Organic Optimization

Organic Search Engine Optimization is the process of modifying the structure, design, and coding of a website to gain recognition from search engines and establish your website as a reliable, useful resource for their users. "Organic" refers to the un-paid search results that are determined by special algorithmic functions created by each search engine. These functions rank websites in search results differently, depending on the search query. Organic optimization is performed by editing the textual content, html coding, and linking structure on a website to increase the relevance of specific keywords and remove any obstacles to "indexing" (analysis of a website) by search engines. The best way to build website traffic and turn the internet into a significant lead-generating source is to attain high search result rankings on the primary search engines (Google, Yahoo! & Bing).

Organic optimization requires careful planning and implementation, which usually comes at a reasonable price. However, the actual ranking and positioning of your website in search engine results is a free service offered by all major search engines. Organic optimization will result in the acquisition of new customers at a fraction of the cost of other forms of advertising. Considering that millions of searchers worldwide are using search engines to find products and services they need, a small investment in organic optimization will result in a large return. Ranking highly in organic search engine results allows you to automatically show up in front of thousands of potential customers every month when your industry specific keywords are searched.

Important Factors:

• Relevance of textual content to targeted keyword phrases
• Density of industry specific keywords in text
• Layout and structure of content (headings, sub-headings, etc.)
• Simplicity of navigational structure (internal links)
• Quality / quantity of inbound & outbound links
• Quality / descriptiveness of Meta tags
• Popularity of the website
• Relevance of the domain name (web address)
• Website load speed
• Age of the website

TriMark's Methods:

Organic optimization is a time consuming process that requires patience and continuous fine-tuning of a website. TriMark Solutions properly optimizes websites by following all ethical "white hat" guidelines and generally accepted practices on the Internet in general, as well as the guidelines of specific search engines. Maintaining a high ranking in search engines for the long-term is only possible if all ethical optimization principles are followed. Some search engine optimization companies utilize "black hat" optimization techniques that achieve the short-term goal of ranking highly in search results. However, once these unacceptable optimization techniques are discovered, a website can be permanently banned from a search engine. Any new websites that are considered to be associated with the banned, "black hat" website will be penalized, hurting your chances of ever establishing or recovering your web presence. Don't risk your online reputation with a search engine optimization company that uses illegitimate, "black hat" techniques. Contact or call TriMark Solutions to learn how we can provide long-term, positive search results for your business and website!