Landing Pages

A Pay-Per-Click (PPC) Landing Page, also called a lead capture page, is the website that a user is immediately directed to upon clicking on an advertiser’s PPC ad. The landing page is designed and laid out in a unique manner, intended specifically for one purpose, conversions. A well-designed landing page features a condensed amount of text, including only the most essential and relevant information. It should also include the preferred conversion call to action, such as “subscribe now” or “submit form” buttons, toward the top of the page, so the user does not have to search through the page to find it. If available, the landing page should include any trust building aspects of a product as well, such as a Better Business Bureau accreditation or a product quality recognition seal. Such additions are not required, but adding anything that will build your trustworthiness in the eyes of the user is beneficial. Another common quality of an effective landing page is a single pathway through the site. The advertiser wants to direct the user to a particular path of navigation, directly to the conversion.

So what can a well designed TriMark Solutions PPC Landing Page do to boost online sales and conversions? Let’s say a potential customer clicks on your PPC ad, and then finds him or herself on your PPC Landing Page. If your page is optimized to include direct and condensed content, a clear and strong Call to Action, and a simple path of navigation, users will be very likely to perform your desired action, creating a successful conversion. PPC Landing Pages should also undergo the proper Analytics, Usability, and Multivariate Testing, allowing clicks, visitors, and conversions to be recorded for analysis and referencing. PPC Landing pages create the perfect environment for a potential customer to perform the action you want. You know a customer is interested in your product, because they clicked on the initial ad in order to arrive on your page, so the benefit is that you are only presenting this page to interested potential customers. They also (if the landing page is designed properly) are heavily persuaded to perform your strong, clear, and obvious call to action.

Still have a few questions about PPC Landing Pages?
Read some of our frequently asked questions regarding landing pages to learn more.