Email Marketing FAQ's

1. Email Lists
2. Email Marketing Pricing
3. Email Marketing Integration
4. Creating Email Campaigns
5. Email Marketing Deliverability
6. Creating Email Marketing Campaigns
7. Getting My Email Marketing Program Started
8. Why TriMark for Email Marketing?

1. Email Lists

Can I rent or buy an email marketing list to use with the TriMark Solutions service?
No. TriMark Solutions can only be used with email marketing lists for which you have permission to communicate to.

What happens to my email marketing list after I upload it in to TriMark Solutions?
Your email marketing list is safe behind our heavily secured firewalls. It will reside in your TriMark Solutions account until you remove your list. You may, at any time export your list directly to an active email address in the form of a .csv excel sheet. TriMark Solutions will never rent, share or sell your email marketing list.

How do I get my list imported in to my TriMark Solutions email marketing account?
TriMark Solutions will accept your email marketing addresses in 3 file formats; .txt (text file), .csv (Comma Separated Values) and .xls (MS Excel Spreadsheet). Simply browse to where the file lives on your computer and let the TriMark Solutions wizard guide you through the import.

If I want to use the email addresses I have in my Outlook Address book for my email marketing , how do I get them in to TriMark Solutions?
To import an address file from Microsoft Outlook, you must export your Outlook Contact folder to a text (i.e., contacts.txt) file.

What if I don't have an email marketing list or database?
No Problem. It's time to get started! There are several ways you can collect email marketing addresses. TriMark Solutions provides a website opt in tool to put on your website to help you marketing your email program. That will help you begin growing your list immediately. Your site visitors can sign up for your email marketing list and their addresses and pertinent information will automatically imported in to your TriMark Solutions email marketing account. Because TriMark Solutions offers Retention and Email Marketing Consulting to all clients, we will also help develop strategies to grow your list through other portals as well.

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2. Email Marketing Pricing

How does TriMark Solutions email marketing pricing work?
TriMark Solutions email marketing pricing structure is dependant upon the individual needs of our clients. Please Contact Us or Schedule A Demo so that we can go over your email marketing needs together.

Does TriMark Solutions offer non-profit discounts on email marketing software?
The standard discounts that we offer on non-profit email marketing discounts is 10% off our annual license agreement.

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3. Email Marketing Integration

Can TriMark Solutions Email Marketing Software Integrate with other Software programs?
Yes! TriMark Solutions email marketing software does integrate with other Software companies, Salesforce.com and Webtrends.com. Through these two integration partners, TriMark Solutions Email marketing software is capable of helping to take your internet marketing efforts to the next level of customer conversions, detailed trackability and website analytics.

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4. Creating Email Campaign

Do I need to know HTML to create an email marketing campaign?
Absolutely not! You will be able to create beautiful html email marketing campaigns by simply pasting your content in to our email marketing wizard driven templates!

Is there a cost associated to customize TriMark Solutions email marketing templates?
No! You can add your own headers and footers, change text color size and type. You can add or remove paragraphs as needed.

Can I use my own HTML email design in TriMark Solutions email marketing software?
Yes! You can load your own HTML using our "custom template" section of the software, which is one of our many available templates options.

Who would the messages that I send out of my email marketing software come "from"?
Your business will have complete control over the name in the "from" field - it can be you, your account representatives, your company name or even your CEO. You create the default email address (yourname@domain.com) as well as the alias that will be displayed (such as "Monthly News") for each list. Additionally, you can set a different "from" address for each mailing.

What if I want my email marketing campaign to match the style of my website and I don't see a standard template that looks like it will work?
TriMark Solutions offers a HTML email design & branding that are designed to match the look and feel you desire for your email marketing campaigns. You will work with design team on customizing an HTML template to meet your exact needs.

Does TriMark Solutions charge for HTML Email Marketing Designed Templates?
Yes. TriMark Solutions does charge a one time fee for HTML Email Designed templates.

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5. Email Marketing Deliverability

What does TriMark Solutions do to make sure my emails get delivered?
TriMark Solutions has standing relationships and ongoing dialogue with many of the leading ISPs and blacklists such as AOL, MSN, Yahoo!, etc... This includes the sharing of information regarding policies, practices and issues. Through researching 75,000 emails sent over a 6-month time period using 8 clients, TriMark Solutions average delivery rate was 96%, where as industry averages are between 87%-90%.

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6. Creating Email Marketing Campaigns

Can I see who opens my email marketing campaigns?
Yes, you can see the email addresses of who opened your emails as well as those who clicked onto links within your emails. You will also have access to viewing the history of that user, as well as who that user has forwarded their emails to, and the message they sent . You also have the ability to then export those "open" or "click-thru" email addresses in to a new interest category of their own!

Does TriMark Solutions give me any information on the bounced emails?
Yes! TriMark Solutions has a bounce management feature that allows you to see which addresses bounced and for what reasons. Additionally it will allow you to export those addresses for easy bounce management of your lists.

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7. Getting My Email Marketing Program Started

What do I have to do to set up my TriMark Solutions Email Marketing Software Program?
Getting started is really very easy. First, Schedule A Demo, it will only take a minute. Once you've completed this task your information will be sent to one of our email marketing specialist who will contact you within 24 hrs to schedule a time to demo our highly sophisticated email marketing Software program.

Does TriMark Solutions offer email marketing training?
Yes! TriMark Solutions recognizes that each customer is unique in their familiarity with technology, as well as their level of experience in permission based email marketing. For this reason, we have adopted a personalized approach to training where we work with you to determine the training format that best meets your need and is convenient for your schedule. Regardless of what elements work best for you, rest assured that we will arm you with the knowledge and expertise to take your email initiatives to a whole new level of sophistication.

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8. Why TriMark for Email Marketing?

The answer is simple: we provide all of the tools necessary for you to successfully create, deliver and track email campaigns while maintaining top tier industry compliance. Furthermore, our partner is ExactTarget, who is considered an industry leader in email marketing software development and also has partnerships with technology organizations such as IronPort, Pivotal Veracity and Microsoft to provide you with a state-of-the-art email solution that can effectively grow as your organizational needs grow.

TriMark Solutions differentiates itself from many of the competitors in the marketplace through the following:

We are not the only one's who feel that our email solution stands out among the rest. TriMark Solutions ESP, ExactTarget has been featured in various media and industry publications such as those below: JupiterResearch released its Email Marketing Buyers Guide in October 2005 where it ranked TriMark Solutions email service provider ExactTarget "highest in business suitability". Business suitability is defined with such attributes as number of standard features, quality and satisfaction of reference accounts, deliverability thought-leadership, strength of dynamic content, and reputation, among others. TriMark Solutions email service partner, ExactTarget was also recognized as a leader in overall client satisfaction, specifically in the areas of deliverability, account management, and email legislation compliance. Each of these classifications have contributed to Jupiter's recognition of ExactTarget being "one of the fastest growing ESPs" (Email Service Providers). JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging technologies on their business. In addition, Forrester named TriMark Solutions partner, ExactTarget a Strong Performer in their release of the 2004 The Best Email Marketing Providers Report. It was noted that "in evaluating ease of use, as well as workflow and governance capabilities, upstart vendors like ExactTarget that support functional distribution with good controls and compliance features rise to the top." Forrester is an independent technology research company that provides pragmatic and forward-thinking advice about technologies impact on business.

When merging ExactTarget's email marketing software program along side of TriMark Solutions retention strategies and keen understanding of the email marketing industry and it's power, the desired results for our clients become tangible very quickly.

Scheduling a Demo
Are you interested learning how you can improve your current internet marketing campaigns and strategy? If so, call us today at 919-785-2275 x150 or toll free at 888-5-TRIMARK, or visit our contact us page to schedule a demo.

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