My Experience with Learning Internet Marking and Passing the Google AdWords Exam

Hello! My name is Bethany, and I am the new Marketing Intern here at TriMark Solutions. I just graduated this May from Liberty University with a Bachelor’s degree in Communications, concentrating in Advertising and Public Relations. I have been interning for a little over three weeks, learning an array of practices, from SEO reporting to social networking to Google AdWords. However, I feel as though all the knowledge I have gained is only an inkling of what’s to come.

While not everything I have done has been the most riveting of activities (data entry, not exactly my forté), I find myself with always something to do. My desk is located between our two PPC marketers, Jake and Cameron, and it’s been incredibly beneficial for me to “eavesdrop” on their conversations. Listening to them discuss how to overcome problem areas, strategizing ideas to execute ads with them, and helping to manage accounts overall has been the most profitable form of learning for me. Everyone is very willing to take some time out of their day to teach me.

One of the biggest parts of my internship was for me to take and pass the Google AdWords Fundamentals exam. When Randy and I first hashed out the plans and schedule for my internship, we decided that I would take the exam my last week (which is at the end of July). However, both Randy and I are the types of people who just have to get stuff done, so we decided that instead of giving me ten weeks to prepare, I would get two.

Luckily, in the midst of managing accounts on Google AdWords, researching search engine rankings, and finding various leads, I was given ample time to study and learn. Also, Dylan, who has just passed not 6 months ago, was extremely helpful in giving me advice on how questions were worded, how long to spend on each question, and other strategic practices. Finally, the day came. And, unbeknownst to all (I believe the overall consensus in the office was for me to get a 78%), I passed!

With all of the encouragement and support from the guys, that will definitely be one of the highlights of my internship. Now that I have that under my belt, I’m looking forward to gaining an even greater knowledge of PPC marketing, SEO, and taking that second exam to become a Qualified Individual. More to come!

Tell me, what was your best experience as an intern?

This entry was posted on Wednesday, June 16th, 2010 at 3:59 pm and is filed under TriMark News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.