The primary reason to blog is to get your point of view out to the masses. Therefore, you may be asking yourself, how do I get my blogs to show up in search engines? Blogs are read by search engine spiders exactly like any other web content, so it is important to optimize your site, including keywords, tags, page titles, etc. So what are the top 5 blog specific SEO tips?
• Allow Search Engines to Crawl Your Blog – The average blogger has relatively little SEO knowledge, and WordPress sometimes defaults blogs to block search engines from indexing their content. My sister recently began a fantastic family life blog, called familylifetidbits.com. However, she didn’t realize for the first month that her WordPress blog was not getting seen and crawled by Google, Yahoo!, etc. Once we changed the default settings, and installed a few Plug-ins, her family blog began getting much more traffic from parents who want to discuss family values, morals, and life stories.
• Download an SEO Plug-in – The All in One SEO Pack is a nice Plug-in for WordPress Blogs, but there are many other options available online as well. It helps you manage categories, page titles, & URLs for maximum keyword keyword optimization. It actually works surprisingly well, and requires little to no SEO knowledge from the user. Click here to download the All In One SEO Pack for your blog.
• Optimize Your Content! – Just like any other website content, copy optimization, including keyword usage, synonyms, and unique content, is extremely important. Don’t load up your text with keywords, but use main key phrases a few times, and also include natural synonyms as additional keyword value.
• Get to the Point! – Search engines love unique content, but not fluff. Matt Cutts recently spoke about how Google crawlers automatically remove “fluff” words that do not have any significant keyword value. So get to the point, use relevant keywords, and don’t add a bunch of filler words to make your posts sound more complicated than they really are.
• Don’t Make Common Silly Mistakes – If you are a loyal insidetrimark visitor, you may have seen my previous post, 6 Common SEO Copywriting Errors. That article reviews many common mistakes made by online copywriters. These tips aren’t specifically aimed toward SEO blogging, but can be applied nonetheless.
The bottom line is to create blog posts just like you would write SEO driven website content: keyword oriented, informational, and unique. Regardless of your blog topic, personal or professional, following these tips will certainly increase the likelihood of your blog getting recognized in Google search results.
Keep checking in with our TriMark Solutions SEO & Internet Marketing Blog for more SEO tips and tools!
