The final week of The TriMark Solutions April Blog Event continues with an informative list of services which are commonly offered by SEO and Internet Marketing Companies.

This is by no way an all-inclusive list, however these are many of the most industry proven services, found to be the most rewarding, beneficial, and profitable.

So Let’s Get Things Rolling:

Any Successful Internet Marketing & SEO firm will always offer each of the following features (or a close variation of each):

- Organic SEO – Optimizing a website to show up as well as possible in SERPs.
- SEM – Maximizing online visibility via SEO, PPC, etc.
- Paid Advertising – Sponsored online advertisements placed on SERPs, social media sites, and various content network websites.

• ————->1) Google – AdWords PPC program where ads are displayed on Google SERPs, as well as managed placements across the Google Content Network.
• ————-> 2) Yahoo! – Very similar to Google AdWords, except advertisements are shown alongside Yahoo! organic search results.
• ————-> 3) Facebook – A relatively new PPC medium in which ads display on personal & fan pages, and funnel clickers to Facebook or PPC landing pages.

- Email Marketing – Sending out mass email blasts spreading the word on sales, brand management, monthly specials, etc.  Some companies manage the emails for clients, some simply offer the software.

- Content Writing (SEO Copywriting) – While some smaller SEO companies may require you to provide your own content, reputable and successful SEO firms will often have an on-staff SEO copywriter who will professionally research company’s services and create content which properly includes keyword placement and text interlinking.

- Call & Email Lead Tracking – Properly done, lead tracking provides a very clear and precise value for your client’s marketing investment.  Accurate lead tracking is essential for a truthful understanding of ROI.

- White Hat Link Building – Unfortunately the days of Black Hat (and Grey Hat) SEO are not over.  Successful SEO & Internet Marketing companies must be very careful not to drift over into the dark world of spammy Black Hat Link Linking, which often includes paid links or shady linking networks. These can and usually will lead to a quick banning or Google ranking penalty for your website.

- Client Website Analytics Tracking & Monthly Reporting – Simply keeping your clients in the loop about how their website is performing will lead to happy clients and a clear line of communication.

- Blogging Creation & Maintenance – We have found that many of our clients would like to blog about their business’s new services and products, they just don’t know how to get started.  Many SEO firms offer blog creation, and a short training program to familiarize the client with the product.

- Product & Company Branding – Company branding is usually more important for the smaller, growing client who is looking to get their products and services to the masses.  However even the largest company introduces a new product with a new name and new service.  Internet Marketing Companies help clients get that information distributed quickly.

- Text Message & Mobile Marketing – Paid advertisements are all over the web now, including PPC ads on Mobile Phone applications and browsers.  This service represents the latest technology in online, mobile, show-your-message-to anyone-anywhere advertising.

What Sets TriMark Solutions Apart?

In addition to the above list, TriMark Solutions also offers many additional Internet Marketing and SEO services.  These additional services represent the commitment we have to the client and the industry to go “above and beyond” the competition.  We also offer:

- Online Reputation Management – A negative online reputation is as bad for a business as it is for a high school freshman!  TriMark Solutions offers many reputation management services, to help control what potential clients and customers are seeing.

- SEO, SEM, & Online Marketing Consultation – Years upon years of Internet Marketing and SEO experience has provided TriMark with a keen eye for industry best practices and upcoming changes.  One of our most valuable services offered is simply our advice.  Our extremely high level of knowledge allows us to provide our clients with top quality advice on the best ways to invest their budgets for maximum ROI.

– Google Local Business Center Listings – Also known as Google Places, LBCs are a fantastic way to locally advertise your company on Google. This is a small, yet extremely important step which many SEO firms simply overlook.

- Press Release Writing & Online Distribution – While most established Internet Marketing & SEO firms will have an SEO Copywriter on staff, many do not offer press release creation and distribution.  TriMark Solutions offers exclusive Press Release Packages to help get client information distributed online and across various other channels.

- Website Design & Development – Sometimes a client already has a well-designed website they’d like to stay with, which works just fine.  However, sometimes clients require a complete overhaul or recreation of their website, down to each and every page.  Our experienced staff of Web Designers & Developers work diligently to create websites which meet the every requirement and preference of our clients.  Other SEO firms simply do not do offer such services.

I hope this list was informative.  We will be continuing our final week of the April Blog Event with a quick article on SEO Client Reporting Techniques.  Please share your thoughts on this post, and don’t forget to check back in this week as we wrap up this month long blogging event!

This entry was posted on Wednesday, April 28th, 2010 at 8:20 am and is filed under April Blog Event, SEO - Tip of The Day. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.