In Facebook for example, you can have a personal account, and create a Facebook Fan Page for your business. You can manage this page directly from your personal account, and you can also add additional individuals as Fan Page Admins later (meaning they can manage they page like the creator). This is especially helpful when your business grows too large to manage individually.

For LinkedIn, you can also create a business page directly from your personal page. You can manage and update this one just like the Facebook Fan Page.

However my advice is just for the average business owner. Your individual LinkedIn account may be best if you’ve already been using your personal account. If you have a well-established business, then you may not want to just change your profiles, as it may lead to slight confusion among customers. Thanks Alex, and good luck which whichever route you decide to take!

Thanks for the very informative article. I am planning to add links to my website for Facebook, Twitter and LinkedIn. Is it better that I create accounts in these 3 in the name of my company and not in my personal name?
I already have a personal account in LinkedIn which I use only for business, can I use that?

Thanks and regards,
Alex

If your organization created a Personal Facebook Page for the company, it may be hard to link to (as personal pages offer different levels of security and privacy). I would suggest creating a fan page for your company, which you can actually manage from any personal page.

This option is also beneficial because you are able to upgrade “fans” to “admins”, meaning others in you company can also have access to updating and modifying the page.

I suppose your other option would be to revamp your personal page, but I would only do that as a last resort. I hope this helps Evelyn, thanks for your question!