So what does this mean to current advertisers and users?

Yahoo! is assuring paid search advertisers that they will see no changes in the immediate future. They are working diligently to ensure that the changeovers are seamless and smooth. The transitions are currently scheduled to take place between late 2010 and Q1 2011. Approximately three months in advance, Yahoo! and Microsoft will begin providing customers with detailed information about what to expect and how they plan to assist in the initial transition phases.

How is this Yahoo! & Microsoft Merge going to benefit users and advertisers?

• Larger User Reach – Reaching initially 150 million searches and earning 62% high search volumes than Yahoo! currently amounts.
• Unified search Marketplace – Combining Yahoo! & Microsoft Networks, helping grow future search volumes.
• Quicker & Easier Processes– Users & Advertisers can log into one central location, Microsoft’s adCenter, to manage all online marketing campaigns.
• New Features & Benefits – New Yahoo! Innovations, Content, & Web Products, and Innovative Microsoft algorithmic & Paid Search Options.

This collaboration is obviously in its infancy stages, so we don’t know many specifics at the moment, but this is a major move in search marketing and online advertising. At TriMark Solutions, we have many clients investing in our Yahoo and Google pay per click plans, and we are extremely interested to see how this deal will affect the online marketing world. Learn more at the Yahoo! Microsoft Alliance Website, or visit the official Yahoo! Transition Center.

This entry was posted on Thursday, February 18th, 2010 at 4:42 pm and is filed under Internet Marketing, TriMark News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.