I figured since we were launching our new blog using WordPress, it would be appropriate to throw a few SEO tips out there relating specifically to WordPress Blogs.
AVOIDING DUPLICATE CONTENT ISSUES ON WORDPRESS BLOGS
A simple, yet effective way to avoid duplicate content issues on a WordPress Blog (or I guess any blog for that matter) is to add the rel=”noindex” meta tag to any archived, categories or tags sections of your site. This can quickly and easily be achieved by:
- logging into the admin of your blog
- navigate to: Presentation > Theme Editor > Header
- add in the following line of code into the header.php file:
- <?php if(is_archive()){ ?><meta content=”noindex”><?php } ?>
RANKING FOR 2 VARIATIONS OF THE SAME KEYWORD ON ONE POST
You can make the title of the page and the actual page name slightly different to get in diverse variations of a keyword phrase. Matt Cutts used the example of a post he made for “How to Change Your Default Printer on Linux and Firefox”. In the title of his blog he used the following phrase:
Changing the Default Printer on Linux and Firefox
In the page name of this post, he used the following phrase:
change-default-printer-linux-firefox
This gets more than one variation of the same keyword phrase. Also, notice how he left of “stop words”, such as “in”, “the” & “of”, etc. off of the page name.
He current ranks number 1 for that term:
Here’s a good video of Matt about SEO for bloggers, I only watched just a few parts, because it’s 45 minutes long, but it would be a good after hours watch.
http://www.mattcutts.com/blog/seo-for-bloggers/
Also, if there’s one thing that Matt wanted people to take away from the blog he said: start with a small niche, then slowly get bigger and bigger. But start small-scale, and don’t try to get to ahead of yourself. Interested in finding out more Google/WordPress tips like these? Contact TriMark Solutions, and we will take your website to a higher level!
