I figured since we were launching our new blog using WordPress, it would be appropriate to throw a few SEO tips out there relating specifically to WordPress Blogs.

AVOIDING DUPLICATE CONTENT ISSUES ON WORDPRESS BLOGS

A simple, yet effective way to avoid duplicate content issues on a WordPress Blog (or I guess any blog for that matter) is to add the rel=”noindex” meta tag to any archived, categories or tags sections of your site.  This can quickly and easily be achieved by:

1. logging into the admin of your blog
2. navigate to:  Presentation > Theme Editor > Header
3. add in the following line of code into the header.php file:
   1. <?php if(is_archive()){ ?><meta content=”noindex”><?php } ?>

RANKING FOR 2 VARIATIONS OF THE SAME KEYWORD ON ONE POST

You can make the title of the page and the actual page name slightly different to get in diverse variations of a keyword phrase.  Matt Cutts used the example of a post he made for “How to Change Your Default Printer on Linux and Firefox”.  In the title of his blog he used the following phrase:

Changing the Default Printer on Linux and Firefox

In the page name of this post, he used the following phrase:

change-default-printer-linux-firefox

This gets more than one variation of the same keyword phrase.  Also, notice how he left of “stop words”, such as “in”, “the” & “of”, etc. off of the page name.

He current ranks number 1 for that term:

http://www.google.com/search?client=safari&rls=en&q=how+to+change+your+default+printer+on+linux+and+firefox&ie=UTF-8&oe=UTF-8

Here’s a good video of Matt about SEO for bloggers, I only watched just a few parts, because it’s 45 minutes long, but it would be a good after hours watch.

http://www.mattcutts.com/blog/seo-for-bloggers/

Also, if there’s one thing that Matt wanted people to take away from the blog he said:  start with a small niche, then slowly get bigger and bigger.  But start small-scale, and don’t try to get to ahead of yourself.  Interested in finding out more Google/WordPress tips like these?  Contact TriMark Solutions, and we will take your website to a higher level!

This entry was posted on Tuesday, January 26th, 2010 at 8:24 am and is filed under Internet Marketing, SEO - Tip of The Day. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.