Google Enhanced LBLs are Starting to Pop Up on SERPs… What You Should Know
Although Google introduced the enhanced local business listings several months ago, these yellow attention grabbing tags are beginning to pop up all over Google SERPs. This screenshot shows the enhanced local listing for a TriMark Solutions Client, Window World of Louisville. This client has only been using the enhanced local business listing for a month, and has already seen a significant increase in clicks and traffic directly from their local business listings.
The “Visit Our Website” link located just below the standard LBL text is customizable and can be modified to direct the user to various parts of the local business center listing or primary website, including:
- Product & Service Photos
- Company Videos
- Primary Website
- Coupons & Sales Pages
- Physical Directions via Google Maps
What does the Google Enhanced Local Listing Cost?
A flat fee of $25 per month is charged to the account for each local listing. Unlimited changes to the local business listing, enhancement links, etc can be made during the month, and no additional charges or fees will be accrued.
Right now, this enhanced listing and additional tab of text seems to be setting those local listings apart. However, if a multiple businesses begin to use the enhanced local listings, we fear it may lose its value and unique visual appeal. But only time will tell.
How will Search Engine Results be Affected?
Google is assuring everyone that the enhanced local business package is only a visual change. Sites will not rank any higher or lower by choosing to participate in the program. This program was created solely to help enhance listings which already appeared in searches, and should not be considered a way to boost your website’s SEO or LBL rankings.
However, technically speaking, this could be considered a way to optimize your current search engine presence. So while it’s not SEO by the traditional definition, it may be a way to optimize your local listing to put yourself a step ahead of the competition.
Have you or any of your clients seen success with this product? Although TriMark Solutions is still in the research and testing phases of our experiments, we’d love to hear feedback from our readers. Please tell us what you think.