How to Best Manage your Online Reputation. The World Wide Web is an aggregation of information at the tips of anybody’s fingers. This is a great phenomenon to those seeking information, selling products, connecting with friend and all around existing in the modern world. Unfortunately, this can also be the detriment to a professional’s reputation. Recently, I have become quite interested in online Google Reputation. For business owners, always being aware of what is being said about you as a professional and a person is vital to the success of your business. If a potential customer Continue Reading

How Can the Drupal CMS Improve Your Website’s SEO? As a search engine marketing firm, TriMark Solutions is a constantly fighting the uphill battle of optimization and rankings. One of the most important things I personally have realized while interning here is that it’s not always about creating the wheel, but utilizing your resources to the most effective purposes. Our web developers and optimizers use the open source content management system, Drupal, to better optimize client websites. There are a number of reasons why Drupal is a great CMS, not only because it’s free and simple Continue Reading

Have You Recently Found Yourself Wondering “How Can I Protect My Blog From Hackers”? There are many blogging platforms available for company and personal use (Expression Engine, Blogger, Blogspot, etc), but the most popularly used is WordPress.  So what can you do to keep your WordPress blog safe from hackers and unwanted intruders? Well according to Google’s Matt Cutts, there are 2 main preventative methods to take: 1. Keep Your WordPress Updated! – We are sometimes guilty of this, but failing to update to the latest versions of WordPress can leave your blog vulnerable to Continue Reading

Webinars are the newest way to bring large groups of people together for a common discussion. All without anyone having to leave the office. So what are some of the ways your company can benefit from hosting a client webinar? Here’s a quick top 8: 1. Allows you to communicate to all clients with the same, clear message. 2. Opportunity to unveil new products or services at once. 3. Opportunity to address problems or concerns as a group. 4. Opens up for discussion and idea sharing within company heads & all clients simultaneously. 5. Provides an opportunity to gain valuable client Continue Reading

The Final Week of the TriMark Solutions April Blog Event continues with Blog 11 of 12: 5 Important Techniques for Effective Client Reporting & Communication. In order to effectively run any business, you must learn how to properly communicate with your boss, your coworkers, and you day to day consumers. SEO clients are no different. Keeping that in mind, I am here to offer you 5 essential tips which will help your client communication go MUCH smoother. 1. Send Monthly Analytics & Statistics Reports (even if automated) – Simple monthly reports can go a long way. Even if these Continue Reading

April Blog 8 of 12: 5 Steps to Quickly Determine Your Google Pagerank Google ranks websites in search engine results pages according to website Pagerank.  Pagerank is calculated via complex algorithm (Google Magic) determined each time Google spiders index a website.  Each website is given a score from 0 to 10.  Pagerank is also determined based off which sites link to a particular site (which is why Google.com has very little “content” on it, but has millions of inbound links, and therefore a very high Pagerank).  Perfect Pagerank scores of 10/10 are EXTREMELY rare, as less Continue Reading