According to a new survey conducted by MercantCircle.com, SEO is valued the most out of all marketing channels by small business owners. Over 2,500 small businesses were surveyed and 32.9% said that if they had to put all of their marketing time and budget into only one channel, they would choose .. Read More
With the release of Google’s new Panda/Farmer Update, many SEO experts believe website design and usability will begin to play a larger role in SEO & search rankings.
On Friday, June 23rd, Rand Fishkin and the kind folks at SEOmoz.org released one of the most informative White Board Fridays in.. Read More
The first step of any SEO campaign is to understand exactly what search terms you are targeting. It is important not to target too many search terms, and not to target to wide a variety of search terms.
Below I have listed the primary ideas and concepts for any Search Engine Optimizer to focus on .. Read More
In just 25-30 days of hardcore social media advertising and promoting, we have seen Google organic search rankings improve by 4-5 positions for many highly competitive keywords.
It’s been a few months since I’ve written a blog post for TriMark, as I’ve been spending all my time recently in the.. Read More
Should exact-match domain names carry so much relevance in search engine results?
In a recent article by Search Engine Land, well known Googler Matt Cutts mentioned that Google, in 2011, will be looking into the power & influence that exact-match domain names can have on the SERPs . There are .. Read More
Noticed the Many New Changes to Google SERPs? Here’s What They Mean!
Over the past few weeks, you’ve probably seen some significant changes to a typical Google search results page. I say “significant changes” for 3 primary reasons:
1. These updates have already greatly al.. Read More
Now that Google Instant has been up and running for a few months, how is it affecting organic search engine results and Pay Per Click advertising through Google AdWords?
What Does Google Instant Mean for SEO?
While Google Instant is still in its infancy, we are beginning to see some interesting an.. Read More
Google Enhanced LBLs are Starting to Pop Up on SERPs… What You Should Know
Although Google introduced the enhanced local business listings several months ago, these yellow attention grabbing tags are beginning to pop up all over Google SERPs. This screenshot shows the enhanced local listing.. Read More
Whether you’re writing copy for a personal or company blog, website, or pay per click landing page, optimized content is essential.
If you aren’t a professional copywriter, this can be a difficult and demanding task. So what makes website content optimized for search engines like Google, Yahoo!.. Read More
What is Personal PR? And How Can You Use it to Improve Your Professional Career?
Back when I was in college at North Carolina State University, I was majoring in Public Relations, and working at a local retail store, selling athletic shoes. Through watching countless interactions between customers.. Read More
Have you ever been frustrated enough to ask yourself, How can I better sell my company’s SEO services to potential clients?
Let’s face it, without clients, we would not exist. The advertising and marketing industry thrives on being the middle man. Essentially, we make our money as a “find.. Read More
The final week of The TriMark Solutions April Blog Event continues with an informative list of services which are commonly offered by SEO and Internet Marketing Companies.
This is by no way an all-inclusive list, however these are many of the most industry proven services, found to be the most rewar.. Read More
April Blog Week 4: Internet Marketing Strategies for Businesses, Effective Lead Tracking Strategies
TriMark Solutions tracks client leads though a few different methods, mainly Phone Call Tracking and Landing Page Email Submission Forms. There are other methods of lead tracking, but these are the .. Read More
SEO & SEM Best Practices
Since this is my first blog post, I’ll start out by telling you a little bit about myself. My name is Daniel Hurst & I’m the Director of Search Marketing for TriMark Solutions, which means (among other things) I manage our clients’ SEO. I am originally fr.. Read More
To start off the TriMark Solutions April Internet Marketing Blogging Event, our first topic is “How to Improve Your Online Visibility”. So here goes!
Above all else, website credibility and can play a very important role in whether a visitor decides to buy a product or service from your.. Read More
The primary reason to blog is to get your point of view out to the masses. Therefore, you may be asking yourself, how do I get my blogs to show up in search engines? Blogs are read by search engine spiders exactly like any other web content, so it is important to optimize your site, including keyw.. Read More
As part of our new blog, we are sharing some useful internet marketing tips and strategies which have made our company successful. At TriMark Solutions, we use Google Analytics to track all of our client’s website interactions. Google Analytics provides detailed reports of:
Visits – Total n.. Read More
So I’m online searching for Internet Marketing and SEO blog topics, and I can’t seem to find much that I haven’t already covered. And it hits me! Why don’t I make one? So here it is, a list of SEO and Internet Marketing Blog Topics (listed in no particular order):
Email Marketing Emai.. Read More
For an internet marketing company, this information will seem pretty elementary. Actually, if an internet marketing company finds this information useful, then (I hope) they are in the beginning stages of creating the company. If not…. Then you probably don’t want to invest in that internet .. Read More
Blogging the newest and greatest thing on the internet, so how have the ones who have successes big done it? It’s really no secret, here’s what you do to become a quality blogger:
Create content worth reading – People (as well as search engines) want fresh, new, unique, and useful conten.. Read More
Are you considering investing in an SEO company, or are you currently investing in one? Some “blackhat” SEO companies sometimes make very bold claims, to the point of sometimes outright lying to clients. TriMark Solutions is providing you with 6 simple (and unfortunately common) ways to catch .. Read More
Are you thinking of hiring a SEO company to increase your online visibility levels? Or do you already have an SEO provider, and want to see what they’re really doing for you? Well TriMark Solutions has come up with 10 questions for you to use to really drill into your SEO provider, their strategy.. Read More
So you’re creating a website, and you now must choose a domain name. But how do you choose? Do you just use your company name? Your product name? Dashes or no dashes? There are almost limitless options, so let’s explore some choices.
• Product Name or Company Name? – This is a tricky de.. Read More
Since Facebook started as such a casual and interpersonal social media site, many professionals tend to forget that when it comes to business, it’s all business. Keeping your personal life separate from your professional life can be difficult, but in all honesty, most clients don’t want to hear.. Read More
Useful SEO tools are starting to pop up everywhere, and at TriMark, we love finding them. Today I stumbled across a very useful backlinking tool, www.majesticseo.com. This tool is very simple to use, and provides quick and useful results pertaining to your site’s pages, links, general backlink s.. Read More
As we’ve known for a while, Google will personalize your search results if you are signed in to a Google account. However now, even if you aren’t signed in, Google will still utilize your previous search history queries, clicks, and other search preferences to show results specifically catered t.. Read More
In an effort to constantly stay on top of best practice SEO strategies, we have found that Google is seriously cracking down on duplicate content. When Google catches what it considers duplicate content, it simply filters out the content, acting as if it does not exist. So just what is considered .. Read More
There are numerous SEO techniques used by bloggers that can help drive traffic. Many are very effective, but some are not considered “best practice”. Try to remember, that if a method or strategy seems “shady”, then it most likely is. Unethical practices are known as “black hat” techni.. Read More
If there’s one thing we’ve learned about internet search, it’s that Google is constantly leading the industry in creative and useful changes. Google’s ever-evolving search algorithm is just the beginning. On top of Real-Time Search Results and Google Goggles, the Local Business Listings ha.. Read More
1) Grammatical Errors & Spelling Mistakes
Maybe this is just an SEO Copywriter’s perspective, but nothing turns readers off like blatant typos, misspellings, and grammatical errors. How can a reader take your content seriously if you do not take the simple time to spell-check your work? Gra.. Read More
Every client of TriMark Solutions receives a monthly analytics report which details information about the number of visitors to the site, how long they spend on each page, where they came from, etc. These reports are VERY valuable and I encourage you all to review them, in depth, on a monthly basis.. Read More
Stumbling through the vastness of the internet, we found a neat site analysis tool. Providing 3 daily reports without registering or upgrading to Pro (1000 daily if you register for free), www.opensiteexplorer.org allows you to type in a website’s domain name, and quickly view many interesting an.. Read More
Anyone even remotely familiar with the internet is aware that Google is the most used search engine online. And if you’re like the majority of internet users, you only use Google’s most basic and minimal capabilities. Here are some useful, interesting, and creative ways you can use the search .. Read More
Straight from the Mouth of a Google High-roller, Simple and Effective Methods for Avoiding Duplicate Content in WordPress.
Can your website rank well with a keyword-rich domain name? Sure, however it can rank JUST as well with no keyword(s) in the domain name at all.
There are over 200 other less-obvious factors that impact rank, and the domain name is usually not the most significant. However, it can definitely make a.. Read More
Tips for driving traffic to your newborn blog, including tips on RSS feeds, email subscriptions, and how to interact with other blogs to help network with yours.