Whether you’re writing copy for a personal or company blog, website, or pay per click landing page, optimized content is essential. If you aren’t a professional copywriter, this can be a difficult and demanding task. So what makes website content optimized for search engines like Google, Yahoo!, Bing, etc? 1. Write Your Own Content! – If you copy and paste information from a similar website, you are essentially shooting yourself in the foot. How did you find that site you’re copying? Google perhaps? If Google has already indexed that site, it knows the content on the site. If Continue Reading

What is Personal PR? And How Can You Use it to Improve Your Professional Career? Back when I was in college at North Carolina State University, I was majoring in Public Relations, and working at a local retail store, selling athletic shoes. Through watching countless interactions between customers and shoe salesman, I realized something extremely important… Sometimes it’s a lot more important HOW you sell, than what you sell. I would often bet my coworkers (I got a lot of free lunches this way) that I could make a sale even after a customer had told them no. I found that selling is Continue Reading

Have you ever been frustrated enough to ask yourself, How can I better sell my company’s SEO services to potential clients? Let’s face it, without clients, we would not exist.  The advertising and marketing industry thrives on being the middle man.  Essentially, we make our money as a “finder’s fee” for finding potential customers (leads) for our clients. So how do you sell your lead generation services to a potential client? - You must understand your industry, whether you’re selling SEO services or running shoes.  We received an email from a client last week which had Continue Reading

The final week of The TriMark Solutions April Blog Event continues with an informative list of services which are commonly offered by SEO and Internet Marketing Companies. This is by no way an all-inclusive list, however these are many of the most industry proven services, found to be the most rewarding, beneficial, and profitable. So Let’s Get Things Rolling: Any Successful Internet Marketing & SEO firm will always offer each of the following features (or a close variation of each): - Organic SEO – Optimizing a website to show up as well as possible in SERPs. - SEM – Maximizing Continue Reading

April Blog Week 4: Internet Marketing Strategies for Businesses, Effective Lead Tracking Strategies TriMark Solutions tracks client leads though a few different methods, mainly Phone Call Tracking and Landing Page Email Submission Forms.  There are other methods of lead tracking, but these are the 2 most frequently used due to their reliability and convenience. Call Tracking Call Tracking Leads are tracked though any of many outside voicemail communication companies, TriMark uses Marchex Inc. (www.marchex.com).  This is a very simple process, in which potential customer calls are recorded Continue Reading

SEO & SEM Best Practices Since this is my first blog post, I’ll start out by telling you a little bit about myself. My name is Daniel Hurst & I’m the Director of Search Marketing for TriMark Solutions, which means (among other things) I manage our clients’ SEO. I am originally from Spartanburg, SC & I studied marketing at Clemson University. I’ve been happily married for almost 3 years now & I enjoy sports, outdoor activities, working in my yard, reading, learning about the ever evolving world of internet marketing and of course…SEO! Enough about me, moving Continue Reading