An Internet Marketing Consultant’s Experience with Service Magic

Hello TriMark blog readers, my name is Randy Goins. I’m the founder and President of TriMark Solutions and I believe this may very well be my first blog post. In order for me to write a blog, I have to feel very certain that what I have to say has validity and deserves recognition and is worthy of taking my time away from our clients and their initiatives. So, without further adieu, I’m going to get started and share an experience that I have recently had with an online lead generation company called Service Magic.

Briefly, to tell you a little about my background as an internet marketer, my career started right after the internet boom. Continue Reading

New Google AdWords Certified Partner Requirements?

As of April 2010, Google has announced some new changes and requirements for AdWords advertising companies who wish to become (or remain) qualified professionals. In addition to passing the  Revamped Google AdWords Fundamentals Exam which was changed in late 2009,  individuals will also need to pass one of three (your choice) Advanced Advertising Exams. There are 3 different Advanced Exams which may be taken and passed in order to achieve Google AdWords Certified Partner Status:

• The Search Advertising Advanced Continue Reading

To round out Week 2 of the TriMark Solutions April Blog Event, I will be providing advice on how to achieve top landing page quality scores through proper keyword management.

Quality Score is a 1-10 score, determined by Google, based on your keyword clickthrough rate (CTR) combined with the relevance of your ad text, keyword(s), and landing page. Advertisers cannot control the pre-established CTR, however they can optimize the ad text, keyword, and landing page.  Understanding Quality Score can be a bit complicated, so Google explains it very well in the AdWords Help Center.

The most important thing to remember is that Continue Reading

TriMark Solutions April Event Blog #4 discusses some of the many differences between Yahoo! vs. Google PPC Advertising, including benefits and weaknesses of each.

Google is widely renowned as THE place to advertise for PPC marketing. However, Yahoo! is not a bad choice either. While Google owns about 72-78% of all online searches, Yahoo! is the next closest, at around 17-20%. Smart money would say that Google is the best choice for targeting a PPC campaign, but with more online searches comes more competition for keywords and ad placement, with higher keyword pricing and bids.

To start this off, we will list the shared characteristics which Yahoo! & Google both have in Continue Reading