We all know the commandments of email marketing campaigns: Don’t Spam, Don’t Send too often, Only Send to Opt-Ins Subscribers, etc. These are rules that, according to the CAN-SPAM Act, you must follow, for fear of legal recourse. However, in order for an email campaign to be the most successful, you must do much more than just not break the laws of the 2003 CAN-SPAM Act. So what are the 5 essential email marketing laws that will help provide you with the maximum results? 1) Use a Custom Email Template – Depending on your email software, many allow you to quickly create and Continue Reading
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23 Feb 2010
