In the world of online visibility and marketing, SEO on an international level is a growing and increasingly important topic. Most SEOs worth their weight in salt understand what should be done to create an effective inbound marketing and SEO campaign for a standard, United States based website. .. Read More
Raleigh-based Business Owner, Randy Goins will discuss Social Media, Educational Marketing & Strategic Alliances at this year’s NC Governor’s Entrepreneurship Summit.
September 21, 2011 – Randy Goins, President and Founder of TriMark Solutions, will be a panelist at this year’s NC Go.. Read More
Google Now Lists Up To 12 Sitelinks For Website Specific Search Terms: How to Capitalize
In a constant effort to maximize search relevancy for its users, Google has once again made an update to their search engine results pages. The most recent update is expanding the number and depth of Google Sit.. Read More
Has the evolution of social media ranking factors devalued the importance of inbound links?
Anyone with any knowledge of Search Engine Optimization understands the inherent importance of inbound links. Earlier this year, SEOmoz.org posted their latest search engine ranking factors for 2011, and a.. Read More
Facebook announces new Video Chat Application, allowing social media users to quickly connect via Skype video chatting plug-in.
Today Social Media giant Facebook.com announced a revolutionary new video chatting application which is built into the Facebook User Interface for quick and easy video conf.. Read More
With the release of Google’s new Panda/Farmer Update, many SEO experts believe website design and usability will begin to play a larger role in SEO & search rankings.
On Friday, June 23rd, Rand Fishkin and the kind folks at SEOmoz.org released one of the most informative White Board Fridays in.. Read More
The first step of any SEO campaign is to understand exactly what search terms you are targeting. It is important not to target too many search terms, and not to target to wide a variety of search terms.
Below I have listed the primary ideas and concepts for any Search Engine Optimizer to focus on .. Read More
In just 25-30 days of hardcore social media advertising and promoting, we have seen Google organic search rankings improve by 4-5 positions for many highly competitive keywords.
It’s been a few months since I’ve written a blog post for TriMark, as I’ve been spending all my time recently in the.. Read More
Lower Cost per Clicks & Cost per Conversion – Early Signs of what’s to come from the Yahoo/Bing Merger?
Just a few weeks after the official Yahoo!/Bing Merger, TriMark Solutions is beginning to notice key trends emerge in several of our larger client’s PPC accounts. And while these r.. Read More
Now that Google Instant has been up and running for a few months, how is it affecting organic search engine results and Pay Per Click advertising through Google AdWords?
What Does Google Instant Mean for SEO?
While Google Instant is still in its infancy, we are beginning to see some interesting an.. Read More
As an internet marketing and online lead generation company, TriMark Solutions strives to generate the lowest cost per lead for our clients. So what can be done to optimize websites and landing pages? How about adding a relevant video to your landing pages or website homepage?
Types of Videos You C.. Read More
Thinking of becoming a Google Analytics Certified Partner (GACP)? Think again, these requirements may be too much for some professionals.
I’ve just gotten my hands on a copy of exactly what Google requires for companies to become a Google Analytics Certified Partner (GACP). Unlike a Google AdWor.. Read More
Google Enhanced LBLs are Starting to Pop Up on SERPs… What You Should Know
Although Google introduced the enhanced local business listings several months ago, these yellow attention grabbing tags are beginning to pop up all over Google SERPs. This screenshot shows the enhanced local listing.. Read More
What You Need to Know about the Yahoo! & Microsoft Bing Merger
As everyone in the SEO & PPC community knows, Yahoo! and Microsoft Bing will soon be joining forces to combine their search engine capabilities to hopefully gain some ground from the almighty Google. Yahoo! was nice enough to even set up a Yahoo! Transition Center to help guide everyone though the process, and make things as smooth as possible. It includes useful links and videos to help the average do-it-yourself PPCer minimize mistakes.
How Google Plans to Conquer the World, One Product at a Time
A little less than two weeks ago, the mass of internet junkies gasped, shuddered and rolled their eyes at rumors based on a single tweet by social news site Digg’s founder Kevin Rose. Allegedly, and from a “very credible source”, his.. Read More
TriMark President Randy Goins Participates in McConnell Golf Challenge to Help Raise Money for WakeMed Children’s Hospital.
Raleigh, NC – June 17, 2010 – Joining up with over a dozen other local business Owners, CEOs, and Presidents, TriMark’s Randy Goins played in the McConnell Golf Challen.. Read More
For Many Businesses, Pissedconsumer.com is Negatively Affecting Online Reputation Management Strategies by Dominating Google SERPs. Is Pissedconsumer.com a Legit Customer Review Website or Blackhat SEO Linkfarm?
If you do any sort of SEO (or PPC) work, you are probably familiar with www.pissedconsum.. Read More
Whether you’re writing copy for a personal or company blog, website, or pay per click landing page, optimized content is essential.
If you aren’t a professional copywriter, this can be a difficult and demanding task. So what makes website content optimized for search engines like Google, Yahoo!.. Read More
Have You Recently Found Yourself Wondering “How Can I Protect My Blog From Hackers”?
There are many blogging platforms available for company and personal use (Expression Engine, Blogger, Blogspot, etc), but the most popularly used is WordPress. So what can you do to keep your WordPress.. Read More
Bethany Brewer becomes the latest TriMark Solutions representative to pass the demanding Google AdWords Fundamentals Exam.
Raleigh, NC – June 16, 2010 – In a brilliant display of studious dedication, 21 year old Bethany Brewer passes the Google AdWords Fundamentals Exam on her first attempt. .. Read More
Webinars are the newest way to bring large groups of people together for a common discussion. All without anyone having to leave the office. So what are some of the ways your company can benefit from hosting a client webinar?
Here’s a quick top 8:
1. Allows you to communicate to all clients with .. Read More
TriMark Solutions Team Volunteers with Raleigh Habitat for Humanity to Help Build Local Home
Raleigh, NC – May 19, 2010 – For TriMark’s second quarter Community Service Day Event, the entire team joined the friendly folks at the Habitat for Humanity to help build a new home for a disadvantaged.. Read More
MYERS Pharmacy Project is TriMark’s Largest West Coast Web Design Project in 2010
Raleigh, NC – May 13, 2010 – TriMark Solutions announces the successful launch of its largest web design project of the year, a 150+ page project for the internet marketing firms newest West Coast client,.. Read More
TriMark Employees Sponsor & Participate in Wendell Chamber of Commerce Golf Tournament
Wendell, NC – May 12, 2010 – The Town of Wendell hosted a golf tournament as part of the annual Wendell Chamber of Commerce Member Appreciation Event. Select North Carolina Businesses and Business Partner.. Read More
TriMark Completes Rx3 Pharmacy & Carolina Yard Barns Website SEO & Redesigns
Raleigh, NC – May 11, 2010 – Raleigh Internet Marketing and Web Design Company TriMark Solutions has completed an entire website overhaul for two new clients, Rx3 Pharmacy and Carolina Yard Barns. Both projects.. Read More
New Google AdWords Certified Partner Requirements?
As of April 2010, Google has announced some new changes and requirements for AdWords advertising companies who wish to become (or remain) qualified professionals. In addition to passing the Revamped Google AdWords Fundamentals Exam which was cha.. Read More
What is Personal PR? And How Can You Use it to Improve Your Professional Career?
Back when I was in college at North Carolina State University, I was majoring in Public Relations, and working at a local retail store, selling athletic shoes. Through watching countless interactions between customers.. Read More
Have you ever been frustrated enough to ask yourself, How can I better sell my company’s SEO services to potential clients?
Let’s face it, without clients, we would not exist. The advertising and marketing industry thrives on being the middle man. Essentially, we make our money as a “find.. Read More
April Blog 12 of 12: For the final installment of the TriMark Solutions April Blog Event, I thought it would be fitting to discuss ways to protect your SEO investment against online scammers, conmen, and Black Hatters.
If you have a website, odds are that sometime within the past few years you may h.. Read More
The Final Week of the TriMark Solutions April Blog Event continues with Blog 11 of 12: 5 Important Techniques for Effective Client Reporting & Communication.
In order to effectively run any business, you must learn how to properly communicate with your boss, your coworkers, and you day to day co.. Read More
The final week of The TriMark Solutions April Blog Event continues with an informative list of services which are commonly offered by SEO and Internet Marketing Companies.
This is by no way an all-inclusive list, however these are many of the most industry proven services, found to be the most rewar.. Read More
April Blog Week 4: Internet Marketing Strategies for Businesses, Effective Lead Tracking Strategies
TriMark Solutions tracks client leads though a few different methods, mainly Phone Call Tracking and Landing Page Email Submission Forms. There are other methods of lead tracking, but these are the .. Read More
April Blog 8 of 12: 5 Steps to Quickly Determine Your Google Pagerank
Google ranks websites in search engine results pages according to website Pagerank. Pagerank is calculated via complex algorithm (Google Magic) determined each time Google spiders index a website. Each website is given a score.. Read More
To round out Week 2 of the TriMark Solutions April Blog Event, I will be providing advice on how to achieve top landing page quality scores through proper keyword management.
Quality Score is a 1-10 score, determined by Google, based on your keyword clickthrough rate (CTR) combined with the relevanc.. Read More
TriMark Solutions April Event Blog #4 discusses some of the many differences between Yahoo! vs. Google PPC Advertising, including benefits and weaknesses of each.
Google is widely renowned as THE place to advertise for PPC marketing. However, Yahoo! is not a bad choice either. While Google owns a.. Read More
To start off Week 2 of the TriMark Blogging Event, I figured I would provide a wide overview of the top steps needed to implement and manage a successful Pay Per Click Campaign.
An increasing number of businesses are turning to Pay Per Click (PPC) methods of advertising because of their high levels .. Read More
Blog #3 continues on our Week 1 theme of Increasing Online Visibility & Presence. This time, we discuss ways to keep your website fresh, current, and up to date.
So, you’ve followed our SEO Tips and gotten your website to the first page of Google for your key search terms?! Congrats! Now how.. Read More
Blog #2 of our April Blogging Event is here! And we are continuing to discuss effective ways to build and maintain high levels of online visibility, presence, and trust.
Building trust is an important factor in building and maintaining a high level of online visibility and positive presence. How.. Read More
To start off the TriMark Solutions April Internet Marketing Blogging Event, our first topic is “How to Improve Your Online Visibility”. So here goes!
Above all else, website credibility and can play a very important role in whether a visitor decides to buy a product or service from your.. Read More
At TriMark Solutions, we want to build a loyal reader base by providing quality information and tips regarding our area of knowledge. Starting the first week of April, we are going to be covering a different internet marketing topic each week. Covering 4 different subjects, we will post 2-4 blogs .. Read More
Your Bounce Rate is the percentage of your website’s visitors who arrive on your webpage, and then leave your site without exploring any of your other pages. This is important because a low bounce rate tells you that visitors like what they see on your site, and are usually sticking around to le.. Read More
TriMark Solutions Provides Raleigh’s Christian Community Baptist Church With Website Free of Charge
Raleigh, NC – March 18, 2010 – In a continued effort to provide for the local community, Internet Marketing and Web Design Firm, TriMark Solutions, is donating company time and effort to increas.. Read More
The primary reason to blog is to get your point of view out to the masses. Therefore, you may be asking yourself, how do I get my blogs to show up in search engines? Blogs are read by search engine spiders exactly like any other web content, so it is important to optimize your site, including keyw.. Read More
As part of our new blog, we are sharing some useful internet marketing tips and strategies which have made our company successful. At TriMark Solutions, we use Google Analytics to track all of our client’s website interactions. Google Analytics provides detailed reports of:
Visits – Total n.. Read More
Having Trouble with the Google AdWords Exam? I passed the exam a little over a month ago, and I remember searching endlessly for AdWords practice exams, sample questions, and study tips. Unfortunately, there just isn’t a lot of relevant information about it, especially since all the recent AdWor.. Read More
Raleigh Based Brentwood Carpets to be TriMark Solutions’ Newest Web Re-Design Client
Raleigh, NC – March 4, 2010 – Brentwood Carpeting, the Triangle Leader in flooring installation, joins the constantly growing TriMark Solutions client list as the newest website re-design and internet marketi.. Read More
Raleigh Based Internet Marketing & Web Design Firm Gives Advertising & Marketing Presentation for Liberty University
Raleigh, NC – March 3, 2010 – Several members of the TriMark Solutions Internet Marketing Department will be speaking to the Liberty University American Advertising Federa.. Read More
TriMark Solutions is still trying to gain a larger reader base for InsideTriMark.com, so we’re offering some blogging advice to help get the ball rolling! As a general rule, blog titles which contain numbers such as “10 Best Uses of Facebook Fan Pages”, often receive higher click rates b.. Read More
So I’m online searching for Internet Marketing and SEO blog topics, and I can’t seem to find much that I haven’t already covered. And it hits me! Why don’t I make one? So here it is, a list of SEO and Internet Marketing Blog Topics (listed in no particular order):
Email Marketing Emai.. Read More
The Greater Raleigh Chamber of Commerce Accepts TriMark Solutions Internet Marketing Firm
Raleigh, NC – March 1, 2010 – Raleigh based Internet Marketing and Web Design Firm, TriMark Solutions, has officially joined the Greater Raleigh Chamber of Commerce this month. In an effort to work mor.. Read More
For an internet marketing company, this information will seem pretty elementary. Actually, if an internet marketing company finds this information useful, then (I hope) they are in the beginning stages of creating the company. If not…. Then you probably don’t want to invest in that internet .. Read More
Instead of writing out a long and detailed personal review of the positives and negatives of Google Buzz, I think I’ll just post a few Twitters regarding how real people feel about Google Buzz.
1. “I finally have a way to stay connected to my friends!” – I have a feeling this was w.. Read More
So you’ve got a college assignment to complete a press release? Or maybe you’ve just landed a new job at a Public Relations Company, and your first task is to create a press release? Well here are some tips on how to create a complete and professional press release.
Always include a title and.. Read More
Blogging the newest and greatest thing on the internet, so how have the ones who have successes big done it? It’s really no secret, here’s what you do to become a quality blogger:
Create content worth reading – People (as well as search engines) want fresh, new, unique, and useful conten.. Read More
We all know the commandments of email marketing campaigns: Don’t Spam, Don’t Send too often, Only Send to Opt-Ins Subscribers, etc. These are rules that, according to the CAN-SPAM Act, you must follow, for fear of legal recourse. However, in order for an email campaign to be the most success.. Read More
Are you considering investing in an SEO company, or are you currently investing in one? Some “blackhat” SEO companies sometimes make very bold claims, to the point of sometimes outright lying to clients. TriMark Solutions is providing you with 6 simple (and unfortunately common) ways to catch .. Read More
So what does this mean to current advertisers and users?
Yahoo! is assuring paid search advertisers that they will see no changes in the immediate future. They are working diligently to ensure that the changeovers are seamless and smooth. The transitions are currently scheduled to take place betwe.. Read More
Are you thinking of hiring a SEO company to increase your online visibility levels? Or do you already have an SEO provider, and want to see what they’re really doing for you? Well TriMark Solutions has come up with 10 questions for you to use to really drill into your SEO provider, their strategy.. Read More
The Raleigh Internet Marketing Firm Gives Monetary Gift Through Window World’s Opening Windows for St. Jude Kids.
Raleigh, NC – February 15, 2010 – Window World’s Opening Windows for St. Jude Kids Program is aiming to raise $1.4 Million by March 1st. $1.4 Million is the approximate cost to .. Read More
So you’re creating a website, and you now must choose a domain name. But how do you choose? Do you just use your company name? Your product name? Dashes or no dashes? There are almost limitless options, so let’s explore some choices.
• Product Name or Company Name? – This is a tricky de.. Read More
To continue on with last week’s Facebook blog theme….Facebook has evolved from a private social media networking site to a site where almost every business now advertises for friends and followers. Fan Pages were created (in my opinion) to allow followers, almost like a twitter vibe. Fans .. Read More
Since Facebook started as such a casual and interpersonal social media site, many professionals tend to forget that when it comes to business, it’s all business. Keeping your personal life separate from your professional life can be difficult, but in all honesty, most clients don’t want to hear.. Read More
Useful SEO tools are starting to pop up everywhere, and at TriMark, we love finding them. Today I stumbled across a very useful backlinking tool, www.majesticseo.com. This tool is very simple to use, and provides quick and useful results pertaining to your site’s pages, links, general backlink s.. Read More
As we’ve known for a while, Google will personalize your search results if you are signed in to a Google account. However now, even if you aren’t signed in, Google will still utilize your previous search history queries, clicks, and other search preferences to show results specifically catered t.. Read More
In an effort to constantly stay on top of best practice SEO strategies, we have found that Google is seriously cracking down on duplicate content. When Google catches what it considers duplicate content, it simply filters out the content, acting as if it does not exist. So just what is considered .. Read More
There are numerous SEO techniques used by bloggers that can help drive traffic. Many are very effective, but some are not considered “best practice”. Try to remember, that if a method or strategy seems “shady”, then it most likely is. Unethical practices are known as “black hat” techni.. Read More
If there’s one thing we’ve learned about internet search, it’s that Google is constantly leading the industry in creative and useful changes. Google’s ever-evolving search algorithm is just the beginning. On top of Real-Time Search Results and Google Goggles, the Local Business Listings ha.. Read More
1) Grammatical Errors & Spelling Mistakes
Maybe this is just an SEO Copywriter’s perspective, but nothing turns readers off like blatant typos, misspellings, and grammatical errors. How can a reader take your content seriously if you do not take the simple time to spell-check your work? Gra.. Read More
Every client of TriMark Solutions receives a monthly analytics report which details information about the number of visitors to the site, how long they spend on each page, where they came from, etc. These reports are VERY valuable and I encourage you all to review them, in depth, on a monthly basis.. Read More
Stumbling through the vastness of the internet, we found a neat site analysis tool. Providing 3 daily reports without registering or upgrading to Pro (1000 daily if you register for free), www.opensiteexplorer.org allows you to type in a website’s domain name, and quickly view many interesting an.. Read More
Anyone even remotely familiar with the internet is aware that Google is the most used search engine online. And if you’re like the majority of internet users, you only use Google’s most basic and minimal capabilities. Here are some useful, interesting, and creative ways you can use the search .. Read More
Can your website rank well with a keyword-rich domain name? Sure, however it can rank JUST as well with no keyword(s) in the domain name at all.
There are over 200 other less-obvious factors that impact rank, and the domain name is usually not the most significant. However, it can definitely make a.. Read More
Tips for driving traffic to your newborn blog, including tips on RSS feeds, email subscriptions, and how to interact with other blogs to help network with yours.
Raleigh, NC – January 19, 2010 – TriMark Solutions is proud to announce that the company’s two newest Junior Internet Marketers have successfully passed the Google AdWords Professionals Exam. As of January 19, 2010, Dylan Benton and Rand Cournow have both passed the exam, bringing TriMark’s.. Read More
Raleigh, NC – January 18, 2010 – TriMark Solutions, a North Carolina based Web Development & Internet Marketing company, announces plans to increase company personnel. TriMark Solutions, LLC currently employs 10 individuals, 8 of which are full-time, including Project Managers, Web Design.. Read More
Raleigh, NC – December 8, 2009 – TriMark Solutions has chosen The Salvation Army’s Angel Giving Tree program as this year’s holiday philanthropy beneficiary. Totaling 11 children, all age 12 and below, Angels will be receiving clothes, toys, and other gifts purchased by TriMark, and donated.. Read More
Raleigh, NC – November 24, 2009 – TriMark Solutions has been officially honored with accreditation from the Better Business Bureau. Due to TriMark’s dedication to commitment, responsiveness, and integrity, Randy Goins and the rest of the TriMark team are continuing to earn client trust as a B.. Read More
April 7, 2009– Raleigh, N.C. – Despite the ongoing recession, the Raleigh-based internet marketing agency, TriMark Internet Marketing, reports significant growth while traditional ad media continue to decline. In fact, TriMark recently reported a 100%+ gain through the first quarter of 2009... Read More
December 1, 2008 – Raleigh based internet marketing and lead generation firm, TriMark Solutions, adds new feature for tracking lead generation via phone calls for its existing and potential clients. The call tracking product will enable the company and its clients to not only track conversion .. Read More