April Blog 12 of 12: For the final installment of the TriMark Solutions April Blog Event, I thought it would be fitting to discuss ways to protect your SEO investment against online scammers, conmen, and Black Hatters.

If you have a website, odds are that sometime within the past few years you may have received a letter from the Domain Name Registry of America (DNRA) claiming you needed to renew your domain.  Letters usually come via email or postal mail, and almost always resemble a bill or invoice (see image below), which is where the shady aspect comes into play. This method of mass communication, where the company is looking for unknowing people, is referred to as “Continue Reading

The Final Week of the TriMark Solutions April Blog Event continues with Blog 11 of 12: 5 Important Techniques for Effective Client Reporting & Communication.

In order to effectively run any business, you must learn how to properly communicate with your boss, your coworkers, and you day to day consumers. SEO clients are no different. Keeping that in mind, I am here to offer you 5 essential tips which will help your client communication go MUCH smoother.

1. Send Monthly Analytics & Statistics Reports (even if automated) – Simple monthly reports can go a long way. Even if these reports are automated, Continue Reading

The final week of The TriMark Solutions April Blog Event continues with an informative list of services which are commonly offered by SEO and Internet Marketing Companies.

This is by no way an all-inclusive list, however these are many of the most industry proven services, found to be the most rewarding, beneficial, and profitable.

So Let’s Get Things Rolling:

Any Successful Internet Marketing & SEO firm will always offer each of the following features (or a close variation of each):

- Organic SEO – Optimizing a website to show up as well as possible in SERPs.
- SEM – Maximizing online visibility via SEO, PPC, etc.
Continue Reading

April Blog Week 4: Internet Marketing Strategies for Businesses, Effective Lead Tracking Strategies

TriMark Solutions tracks client leads though a few different methods, mainly Phone Call Tracking and Landing Page Email Submission Forms.  There are other methods of lead tracking, but these are the 2 most frequently used due to their reliability and convenience.

Call Tracking

Call Tracking Leads are tracked though any of many outside voicemail communication companies, TriMark uses Marchex Inc. (www.marchex.com).  This is a very simple process, in which potential customer calls are recorded live and later reviewed to see how many demos or Continue Reading

April Blog 8 of 12: 5 Steps to Quickly Determine Your Google Pagerank

Google ranks websites in search engine results pages according to website Pagerank.  Pagerank is calculated via complex algorithm (Google Magic) determined each time Google spiders index a website.  Each website is given a score from 0 to 10.  Pagerank is also determined based off which sites link to a particular site (which is why Google.com has very little “content” on it, but has millions of inbound links, and therefore a very high Pagerank).  Perfect Pagerank scores of 10/10 are EXTREMELY rare, as less than 150 websites currently hold this score.  Websites with this score are extremely scarce, as they all hold very valuable Continue Reading

SEO & SEM Best Practices

Since this is my first blog post, I’ll start out by telling you a little bit about myself. My name is Daniel Hurst & I’m the Director of Search Marketing for TriMark Solutions, which means (among other things) I manage our clients’ SEO. I am originally from Spartanburg, SC & I studied marketing at Clemson University. I’ve been happily married for almost 3 years now & I enjoy sports, outdoor activities, working in my yard, reading, learning about the ever evolving world of internet marketing and of course…SEO!

Enough about me, moving on…

To dive right into our topic for this week, Best Practices for SEO. I really feel Continue Reading