In an effort to constantly stay on top of best practice SEO strategies, we have found that Google is seriously cracking down on duplicate content. When Google catches what it considers duplicate content, it simply filters out the content, acting as if it does not exist. So just what is considered duplicate content? Well unfortunately my name isn’t Matt Cutts, and I don’t work for Google. So until Google releases a strict set of guidelines as to how it crawls, what it looks for, and what triggers their algorithm’s duplicate content filters, we are going to have to rely on other Continue Reading

There are numerous SEO techniques used by bloggers that can help drive traffic. Many are very effective, but some are not considered “best practice”. Try to remember, that if a method or strategy seems “shady”, then it most likely is. Unethical practices are known as “black hat” techniques, and Google will severely penalize websites and blogs found using these techniques. The following tips are all considered ethical SEO techniques: • Even if using WordPress, name the directory “blog”, instead of “wordpress” • Utilize Keyword Tools (such as Adwords Keyword Tool) Continue Reading

If there’s one thing we’ve learned about internet search, it’s that Google is constantly leading the industry in creative and useful changes. Google’s ever-evolving search algorithm is just the beginning. On top of Real-Time Search Results and Google Goggles, the Local Business Listings have been seeing major upgrades as well. Universal Google Search users are now able to type “hours” or “menu” to the search box (along with the company or business name) to get specific results for each local business listing, assuming businesses have provided Google with the appropriate Continue Reading

1) Grammatical Errors & Spelling Mistakes Maybe this is just an SEO Copywriter’s perspective, but nothing turns readers off like blatant typos, misspellings, and grammatical errors. How can a reader take your content seriously if you do not take the simple time to spell-check your work? Grammatical errors such as not knowing the difference between then and than, or they’re, their, and there are also pretty unimpressive. The common internet user or aspiring copywriter knows the differences between these word uses, so errors such as these will quickly turn them off to your page. Continue Reading

Every client of TriMark Solutions receives a monthly analytics report which details information about the number of visitors to the site, how long they spend on each page, where they came from, etc. These reports are VERY valuable and I encourage you all to review them, in depth, on a monthly basis. Today, I would like to provide you with an example of how you can use your analytics report to determine the effectiveness of other forms of advertising. We work with many affiliate locations of Window World Inc. However, some franchised locations choose other companies in which to invest Continue Reading

Stumbling through the vastness of the internet, we found a neat site analysis tool. Providing 3 daily reports without registering or upgrading to Pro (1000 daily if you register for free), www.opensiteexplorer.org allows you to type in a website’s domain name, and quickly view many interesting and useful results. Information provided includes: • Page Authority – URL Score Combining All Link Metrics. • Domain Authority – Overall Score for the Root Domain. • Linking Root Domains – Root Domains with Links to this URL. • Total Links – Followed, Nofollowed, & 301 Continue Reading