What You Need to Know about the Yahoo! & Microsoft Bing Merger As everyone in the SEO & PPC community knows, Yahoo! and Microsoft Bing will soon be joining forces to combine their search engine capabilities to hopefully gain some ground from the almighty Google.  Yahoo! was nice enough to even set up a Yahoo! Transition Center to help guide everyone though the process, and make things as smooth as possible.  It includes useful links and videos to help the average do-it-yourself PPCer minimize mistakes. When will the merger be completed? As of May, 2010, Yahoo! & Bing accounted Continue Reading

How to Best Manage your Online Reputation. The World Wide Web is an aggregation of information at the tips of anybody’s fingers. This is a great phenomenon to those seeking information, selling products, connecting with friend and all around existing in the modern world. Unfortunately, this can also be the detriment to a professional’s reputation. Recently, I have become quite interested in online Google Reputation. For business owners, always being aware of what is being said about you as a professional and a person is vital to the success of your business. If a potential customer Continue Reading

How Can the Drupal CMS Improve Your Website’s SEO? As a search engine marketing firm, TriMark Solutions is a constantly fighting the uphill battle of optimization and rankings. One of the most important things I personally have realized while interning here is that it’s not always about creating the wheel, but utilizing your resources to the most effective purposes. Our web developers and optimizers use the open source content management system, Drupal, to better optimize client websites. There are a number of reasons why Drupal is a great CMS, not only because it’s free and simple Continue Reading

Is Youtube Leanback A Revolutionary New Way to Unite Television with Youtube, or Another Social Media Waste? In an attempt to slowly (quickly) take over the world, Google has reportedly recently decided to tap into the living rooms of millions of viewers and launch their new product, YouTube Leanback. This interactive television channel is a new way to watch YouTube, all without even having to click your mouse. Because it’s able to connect to your TV, Leanback is your unique channel screening all of your favorite videos. You can sort the videos by your personal feed or a Continue Reading

How Google Plans to Conquer the World, One Product at a Time A little less than two weeks ago, the mass of internet junkies gasped, shuddered and rolled their eyes at rumors based on a single tweet by social news site Digg’s founder Kevin Rose. Allegedly, and from a “very credible source”, his tweet tells us that Google is to launch a “Facebook competitor” dubbed “Google Me”. As I am a curious person, I instantly began my pursuit to uncover the phenomenon of this one, tiny sentence. After searching on various blog posts and “Digging” through Rose’s Twitter account, there Continue Reading

Is Facebook really for you? As social media marketing becomes a necessary and relevant part of today’s advertising world, we often get caught up in the hustle and bustle of making our presence known on hotshot social media sites such as Facebook, Twitter or LinkedIn. However, do we ever stop to think that maybe we limit our growth as a company by sticking only to these “main” social networks? Don’t get me wrong, I am a firm believer of all things social. A business should capitalize on the opportunity of brand awareness and inexpensive advertising by using these easy-access, Continue Reading