In the middle of May, I strolled into a retail store. The dulcets of Santa Claus is Coming to Town. The music hit me right in the face.
He’s making a list. And checking twice. He knows when you’re sleeping. He knows when you’re awake.
Santa Claus Facebook ads are coming to town. Im.. Read More
Spring into change. This past April, Google made a revolutionary update to the Google Places dashboard, which has caused some confusion with many business owners. The truth of the matter is that these updates are actually beneficial for consumers. Google Places is known for being the most important .. Read More
For any marketing strategy to be successful, you must pay attention to the changing world around you and adjust your ad campaigns based on that information. I’ll cover 10 of the most important external factors for advertisers and how they might influence your paid search strategy, but many o.. Read More
Mobile is an increasingly important proportion of website visitors, and interest in tracking those visitors has risen accordingly. Is your Google Analytics account set to measure mobile traffic effectively?
Econsultancy recently reported that over the Christmas period in 2012, 24% of shoppers used t.. Read More
E-commerce has been growing at a steady clip for years. You can see it in the ubiquity of the Amazon brand, the ever-growing sales numbers of Cyber Monday, and the increasingly sophisticated user experience online retailers are providing. 2013 is shaping up to be a banner year for e-commerce, with a.. Read More
Fool me once, shame on you. Fool me twice, shame on me. Fool me a third time, shame on sponsored content. Or native advertising. Whatever the name, it is changing the marketing industry.
But what is it?
Native advertising is product placement. This is not a phenomenon. The lemonade stand in your nei.. Read More
Show and tell was a pivotal part of your childhood, a time for you and your classmates to share stories. But do you really remember Teddy’s pet rock?
The same is true for your brand. There is more competition for the attention of your audience than ever before. You show and tell products. But does.. Read More
TriMark’s Full Service Approach to Digital Marketing
For a business to succeed online, simply having a website, a blog, a social media account or a few videos is no longer enough. In the highly competitive digital age we are living in a business that is truly looking to generate new leads, increas.. Read More
Yahoo’s CEO Marissa Mayer may not be the most popular CEO in the news right now, but she is definitely making change happen! One of my 2013 goals was to write down more of my thoughts via TriMark Solution’s blog, and, so far this year, many topics have crossed my mind, but no one nor any.. Read More
After 22 years of living in Massachusetts I moved down to Raleigh, NC in August 2008 with my college boyfriend of the time. It was very hard to find a job right out of school in the fall of 2008, but I poured a lot of effort into contacting companies I was interested in—even if they did not have j.. Read More
