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Campaign start date: April 2nd, 2010
Campaign launch date: May 13th, 2010
Website: http://www.myersmedicalpharmacy.com
Services invested in: Web Design, Web Development, SEO & PPC
Founded by Larry Myers in 1982, MYERS Apothecary Shop provides prescription medications to both the general public and long-term patient care facilities. The Compounding & Apothecary shop began compounding oral and topical prescriptions in early 1998. Quickly rising to become one of California's largest regional pharmaceutical providers, MYERS Apothecary outgrew the original facilities, and opened a second location known as MYERS Medical Pharmacy, which now provides both compounding and standard pharmaceutical services throughout California.
MYERS Medical Pharmacy had grown immensely, and their online representation was unable to keep up with the technological and industry advancements within their walls. TriMark's challenge was clear, to provide online representation which accurately reflected MYERS Medical's refined and professional presence. This was done through:
MYERS needed to revamp and reestablish their online presence. Through a new website redesign and SEO strategy, MYERS would achieve a more professional and accommodating online representation of their current services and products offered. Aiming to create a better awareness of MYERS Medical Pharmacy's services and capabilities, the newly designed website would include specialized sections dedicated specifically to industry practitioners and potential clients.
TriMark created and implemented a scalable site structure which was easily navigated by persons of any age or profession. In addition to including over 150 pages detailing MYERS Medical Pharmacy's current services and products offered, TriMark also included specialized portions of the website aimed at increasing client and practitioner knowledge levels. MYERS Medical Pharmacy was one of the most demanding and intricate site redesigns to date, due to the high levels of industry knowledge required to create the site.