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Case Studies


Hicks Landscaping - Ugly Lawn $10,000 Makeover

Hicks Landscaping - Ugly Lawn $10,000 Makeover Campaign start date:  February 28th, 2011
Campaign launch date:  April 1st, 2011
Website:  http://www.hickslandscape.com
Services invested in:  Social Media Marketing (Facebook), Custom CMS solution to manage entries and voting

Hicks Landscaping is a North Carolina landscaping company offering landscape design, irrigation, lighting, drainage, hardscape, and lawn maintenance services across Wake County and Central North Carolina. Hicks Landscaping is fully insured and has been providing residential and commercial customers with beautiful new landscaping projects since 1996...

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Elliot Gealy Golf

Elliot Gealy Golf Campaign start date:  December 9th, 2010
Campaign launch date:  December 15th, 2010
Website:  http://www.elliotgealy.com
Services invested in:  Web Design, Web Development, Photography, Sports Management

Elliot Gealy is a professional golfer who turned pro in 1999 after a successful four-year college experience at Clemson University. During his four years, he was a member of the NCAA National Championship runner-up team, and of multiple ACC Championship teams. Gealy entered the professional world of golf in 1999, and over a five-year period of time was a multi-tour winner and the 2004 NGA Hooter's Tour Champion...

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Window World of Atlanta

Window World of Atlanta Campaign launch date:  July 15th, 2010
Website:  http://www.windowworldatlanta.com
Services invested in:  Paid Search Advertising

TriMark Solutions aims to provide Window World of Atlanta with the most relevant leads for the lowest possible cost. From March 2009 to November 2009, Window World of Atlantaʼs average cost per lead was $196.21. This is significantly above the desired goal of generating demo requests for less than $150 each. Also, Atlanta received an average of just 12.7 demo requests per month. Due to a limited budget, TriMark Solutions faced several challenges with Atlanta's account...

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MYERS Medical Pharmacy

MYERS Medical Pharmacy Campaign start date:  April 2nd, 2010
Campaign launch date:  May 13th, 2010
Website:  http://www.myersmedicalpharmacy.com
Services invested in:  Web Design, Web Development, SEO & PPC

MYERS needed to revamp and reestablish their online presence. Through a new website redesign and SEO strategy, MYERS would achieve a more professional and accommodating online representation of their current services and products offered. Aiming to create a better awareness of MYERS Medical Pharmacy's services and capabilities, the newly designed website would include specialized sections dedicated specifically to industry practitioners and potential clients...

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Carolina Yard Barns

Carolina Yard Barns Campaign start date:  April 12th, 2010
Campaign launch date:  April 30th, 2010
Website:  http://www.carolinayardbarns.com
Services invested in:  Web Design, Web Development, SEO & PPC

Carolina Yard Barns is the leader in Wake County, NC in terms of new sheds built each year, though their website & online reputation didn't properly reflect this. Their website was out of date & lacked the certain key elements which were not allowing it's potential to be maximized. Also, while carolinayardbarns.com did generally rank well on search engines, it experienced poor analytical data, in specific, their pages/visits, page views & average time on site were low & their bounce rate was high...

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Hicks Landscaping

Hicks Landscaping Campaign start date:  January 4th, 2010
Campaign launch date:  January 14th, 2010
Website:  http://www.hickslandscape.com
Services invested in:  Web Design, Web Development, SEO & PPC

During the 2009 fiscal year, Hicks Landscaping had been investing over $60,000 annually with the Yellow Pages and other forms of print media advertising. Even though Hicks Landscaping was receiving a fair amount of sales volume and website traffic, the TriMark team felt that a drastically lower marketing and advertising budget could be just as effective, if properly spent online...

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McConnell Golf, LLC

McConnell Golf, LLC Campaign start date:  December 2, 2009
Campaign launch date:  December 21, 2009
Website:  http://www.mcconnellgolftrail.com

McConnell Golf, LLC came to TriMark with an idea and asked us to bring their idea to life. The idea was The McConnell Golf Trail, the Carolinas only private golfing Trail available for play at a premium price. This idea was aimed at resolving the Golf Group's challenge of driving more club play while introducing the group's golf course portfolio to new and financially qualified, potential members...

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